About

Yellow Hippo Media: WordPress and AI Readiness specialists in Reading, Berkshire.

We’re a WordPress and AI Readiness consultancy based in Reading, Berkshire, working with small and medium businesses across the UK and US. We’ve been building and maintaining WordPress and WooCommerce sites for over a decade. Much of that work has involved solving the problems other developers leave behind.

Yellow Hippo Media started as a focused web development practice built around one goal: helping small and medium businesses keep their sites working — technically sound, fast, and increasingly, visible in AI search.

Our best client relationships are the long-term ones. We like understanding a business well enough to flag problems before they become expensive, to know which WooCommerce plugin update is likely to cause trouble, and to give honest advice rather than billing hours for its own sake.

The AI readiness work grew directly out of client questions. Site owners were hearing about ChatGPT and AI search and asking whether they needed to do something. Most did. The technical groundwork (schema markup, crawler access, content structure) is exactly the kind of work we’ve always done. It just now matters in a new context.

Based in Reading, Berkshire, with roots in Chicago, which is why we work with clients on both sides of the Atlantic. We serve small businesses across the UK, with a particular focus on Reading, Berkshire, London, and the Thames Valley corridor.

If your WordPress or WooCommerce site has been causing you quiet anxiety, or you’re wondering whether AI search is going to affect your business, get in touch.

Yellow Hippo Media
WordPress & WooCommerce specialists
BasedReading, UK
Also servingUS clients
WordPress since2012+
SpecialityWooCommerce & GEO/AEO
WordPress WooCommerce Subscriptions Custom plugins Performance Schema markup GEO / AEO AI chatbots
Email [email protected]
How we work

The things that matter to us as developers.

We fix things properly

Not the quick hack that holds for three months. We want to understand why something broke before touching it, and leave it in better shape than we found it.

We explain what we’re doing

You’ll always know what we’re working on and why. No hiding behind technical complexity or using jargon to make simple things sound impressive.

We flag problems early

A retainer relationship means we know your site well enough to notice when something’s changing. Better a heads-up from us than a support ticket from a customer.

We don’t take on work we can’t do well

If something is outside our specialism, we’ll say so and point you toward someone who handles it better. We’d rather lose a piece of work than deliver something mediocre.

Long-term relationships over one-off projects

Our best work happens when we know a business well. Most of our clients have worked with us for years, not weeks.

Honest about AI readiness. No hype.

AI search, including GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation), is genuinely changing how customers find businesses online. But we won’t sell you something you don’t need or overstate the urgency. We’ll tell you honestly what matters for your specific site and what can wait.

Expertise & work

What we actually spend our time on.

WooCommerce SubscriptionsComplex switch logic, proration overrides, custom fee lines, resubscribe continuity. The edge cases that break in production and need someone who’s debugged them properly.
Custom WordPress pluginsWhen the plugin marketplace doesn’t have what you need, we build it. Clean, documented, maintainable code.
Performance optimisationCore Web Vitals, server-side caching, image pipelines, script loading. Making sites measurably faster with before and after data.
Schema markup & GEOJSON-LD implementation across WordPress, WooCommerce, and custom sites. AI crawler configuration, llms.txt, content restructuring for AI extractability.
AI chatbot developmentClaude API integrations built into WordPress, trained on site content, with server-side proxying so API keys stay secure.
Custom RSS & feed developmentOffset feeds, Mailchimp-compatible enclosures, post thumbnail integration. Content distribution infrastructure that actually works.

Active projects

Membership & Subscription Platform

WooCommerce membership and subscription site for a North American sports organisation. Custom switch logic, upgrade system, and subscription management tooling.

Independent Media Publication

WordPress-based editorial publication covering the clean energy transition. Custom RSS feed infrastructure, newsletter integration, and content distribution tooling.

Post Recycler

WordPress plugin for automated post republishing and content recycling.

GEO for WP

WordPress plugin for geolocation-based content customisation.

Yellow Hippo Media

This site, built as a demonstration of the AI readiness services it describes. Schema, chatbot, GEO, all live.

Work together

Sound like the right fit?

Get in touch with your URL and what’s been causing trouble. We’ll have a look at the site and come back with an honest assessment, no sales pitch.